Emmitt Summers, BDS Marketing

Based in Irvine, California, BDS Marketing, Inc., is one of the nation’s leading sales and marketing services firms. Founded in 1984 as a field marketing agency, BDS has since helped pioneer the art of point-of-contact marketing. The firm designs customized, multifaceted consumer-sales campaigns for office super stores, department stores, home-improvement stores, electronics stores, grocery chains, automotive dealerships, and other major retailers, from Wal-Mart and Nordstrom to Lowe’s and Best Buy to Staples and Jaguar.

BDS has turned to M² for a variety of projects in the areas of finance, merger and acquisition strategy and integration, and implementation of human resource information systems (HRIS). “I’ve introduced most of our executives to M², because I know that the consultants will impress them,” says Emmitt Summers, vice president of human resources. “With one call to M², my internal customers get precisely what they need.”

Summers especially appreciates the way M² staff and consultants look at the big picture when fashioning solutions. “They think beyond the individual variables,” he says, “and look to solve the whole equation.”